Full Name: Rukayatu Issaka
Date of Birth: 9 May 1987
Place of Birth: Ashaiman, Ghana
Current Role: Marketing Director & Head of Global Strategy, Adam Ro Music Ltd

Biography / Background

Rukayatu Issaka (born 9 May 1987 in Ashaiman, Ghana) is a Ghanaian marketing strategist and brand development executive serving as Marketing Director & Head of Global Strategy at Adam Ro Music Ltd.

Rukayatu began her professional journey working with small businesses and emerging creatives in Accra. She specialized in grassroots marketing, digital outreach, customer engagement, and promotional strategy. These early experiences helped her build strong expertise in audience analysis, content positioning, and brand expansion.

In 2015, she joined Adam Ro Music Ltd, where she initially supported brand and promotional activities during the company’s early development. Over the years, her responsibilities expanded across digital marketing, communications, and strategy. In 2024, she became Marketing Director & Head of Global Strategy, leading the company’s international marketing vision and corporate communication.

Rukayatu continues to play a key leadership role in shaping Adam Ro Music Ltd’s long-term strategic direction, focusing on digital innovation, global market growth, and cross-border collaborations.

2015–2017: Brand & Promotions Assistant — Adam Ro Music Ltd
Worked on grassroots promotions, artist support, street marketing, and early awareness campaigns for the company.

2017–2020: Digital Outreach & Audience Engagement Lead — Adam Ro Music Ltd
Led digital outreach strategies, managed fan engagement, and supported social media campaigns for artists and releases.

2020–2023: Marketing & Communications Strategist — Adam Ro Music Ltd
Oversaw branding initiatives, coordinated with partners, and helped strengthen the company’s visual identity and communication.

2024–Present: Marketing Director & Head of Global Strategy — Adam Ro Music Ltd
Leads global brand strategy, digital campaigns, media visibility, partnerships, and international expansion for Adam Ro Music Ltd.

 Responsibilities at Adam Ro Music Ltd

• Lead brand strategy and global marketing vision
• Manage artist and corporate digital campaigns
• Oversee audience engagement and creative content direction
• Build partnerships across Ghana, Africa, and the diaspora
• Strengthen the company’s online and media presence
• Support strategic leadership decisions
• Enhance visibility on Google, YouTube, Instagram, TikTok, and press

Official Social Media Links

Member of the Adam Ro Music Ltd team.